{"id":10134,"date":"2021-03-19T21:37:02","date_gmt":"2021-03-20T00:37:02","guid":{"rendered":"https:\/\/gersonguelmann.com.br\/blog\/?p=10134"},"modified":"2021-03-19T21:36:57","modified_gmt":"2021-03-20T00:36:57","slug":"vendedor-de-coco-ou-mestre-de-marketing","status":"publish","type":"post","link":"https:\/\/gersonguelmann.com.br\/blog\/vendedor-de-coco-ou-mestre-de-marketing\/","title":{"rendered":"Vendedor de Coco ou Mestre de Marketing?"},"content":{"rendered":"<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"21800\" data-permalink=\"https:\/\/gersonguelmann.com.br\/blog\/vendedor-de-coco-ou-mestre-de-marketing\/presentation-1454403_1280\/\" data-orig-file=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/03\/presentation-1454403_1280.png?fit=1280%2C931&amp;ssl=1\" data-orig-size=\"1280,931\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"presentation-1454403_1280\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/03\/presentation-1454403_1280.png?fit=300%2C218&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/03\/presentation-1454403_1280.png?fit=640%2C466&amp;ssl=1\" class=\"alignnone size-medium wp-image-21800\" src=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/03\/presentation-1454403_1280.png?resize=300%2C218&#038;ssl=1\" alt=\"\" width=\"300\" height=\"218\" srcset=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/03\/presentation-1454403_1280.png?resize=300%2C218&amp;ssl=1 300w, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/03\/presentation-1454403_1280.png?resize=1024%2C745&amp;ssl=1 1024w, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/03\/presentation-1454403_1280.png?resize=768%2C559&amp;ssl=1 768w, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/03\/presentation-1454403_1280.png?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<a href=\"https:\/\/pixabay.com\/illustrations\/presentation-statistic-boy-1454403\/\"><span style=\"color: #999999; font-family: georgia, palatino, serif; font-size: 8pt;\"><em><strong>Imagem:\u00a0GraphicMama-team &#8211; Pixabay<\/strong><\/em><\/span><\/a><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 18pt; color: #000000;\">Essa \u00e9 uma prova de que mesmo as coisas corriqueiras podem ser executadas de forma criativa.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 18pt; color: #000000;\">O homem do v\u00eddeo \u00e9 vendedor de <\/span><span style=\"font-family: georgia, palatino, serif; font-size: 18pt; color: #000000;\">coco verde e agrega muito valor ao produto, naquilo que pode ser considerado como uma jogada de marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 18pt; color: #000000;\">p.s.: n\u00e3o estou seguro, mas acho que o v\u00eddeo \u00e9 da Tail\u00e2ndia.\u00a0<\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/68WoPRlg1lc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagem:\u00a0GraphicMama-team &#8211; Pixabay Essa \u00e9 uma prova de que mesmo as coisas corriqueiras podem ser executadas de forma criativa. O homem do v\u00eddeo \u00e9 vendedor de coco verde e agrega muito valor ao produto, naquilo que pode ser considerado como uma jogada de marketing.\u00a0 p.s.: n\u00e3o estou seguro, mas acho que o v\u00eddeo \u00e9 da [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":21800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-10134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vendedor de Coco ou Mestre de Marketing? | Blog do Guelmann<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gersonguelmann.com.br\/blog\/vendedor-de-coco-ou-mestre-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vendedor de Coco ou Mestre de Marketing? | Blog do Guelmann\" \/>\n<meta property=\"og:description\" content=\"Imagem:\u00a0GraphicMama-team &#8211; Pixabay Essa \u00e9 uma prova de que mesmo as coisas corriqueiras podem ser executadas de forma criativa. O homem do v\u00eddeo \u00e9 vendedor de coco verde e agrega muito valor ao produto, naquilo que pode ser considerado como uma jogada de marketing.\u00a0 p.s.: n\u00e3o estou seguro, mas acho que o v\u00eddeo \u00e9 da [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gersonguelmann.com.br\/blog\/vendedor-de-coco-ou-mestre-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog do Guelmann\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T00:37:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/03\/presentation-1454403_1280.png?fit=1280%2C931&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"931\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gerson Guelmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gerson Guelmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gersonguelmann.com.br\\\/blog\\\/vendedor-de-coco-ou-mestre-de-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gersonguelmann.com.br\\\/blog\\\/vendedor-de-coco-ou-mestre-de-marketing\\\/\"},\"author\":{\"name\":\"Gerson Guelmann\",\"@id\":\"https:\\\/\\\/gersonguelmann.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/87e70e2a786888082f941a482c90569e\"},\"headline\":\"Vendedor de Coco ou Mestre de Marketing?\",\"datePublished\":\"2021-03-20T00:37:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gersonguelmann.com.br\\\/blog\\\/vendedor-de-coco-ou-mestre-de-marketing\\\/\"},\"wordCount\":71,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/gersonguelmann.com.br\\\/blog\\\/vendedor-de-coco-ou-mestre-de-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/gersonguelmann.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/presentation-1454403_1280.png?fit=1280%2C931&ssl=1\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gersonguelmann.com.br\\\/blog\\\/vendedor-de-coco-ou-mestre-de-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gersonguelmann.com.br\\\/blog\\\/vendedor-de-coco-ou-mestre-de-marketing\\\/\",\"url\":\"https:\\\/\\\/gersonguelmann.com.br\\\/blog\\\/vendedor-de-coco-ou-mestre-de-marketing\\\/\",\"name\":\"Vendedor de Coco ou Mestre de Marketing? 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O registro mais antigo que encontrei \u00e9 de um site que mencionarei abaixo. A publica\u00e7\u00e3o original \u00e9 em ingl\u00eas e \u00e9 a hist\u00f3ria de um idoso que estava na cal\u00e7ada vendendo ovos: \"Uma mo\u00e7a parou para\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/02\/old-man-selling-eggs.jpg?fit=887%2C1109&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/02\/old-man-selling-eggs.jpg?fit=887%2C1109&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/02\/old-man-selling-eggs.jpg?fit=887%2C1109&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/02\/old-man-selling-eggs.jpg?fit=887%2C1109&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":22407,"url":"https:\/\/gersonguelmann.com.br\/blog\/quando-o-marketing-judaico-nao-funciona\/","url_meta":{"origin":10134,"position":1},"title":"Quando o Marketing Judaico N\u00e3o Funciona","author":"Gerson Guelmann","date":"19 de agosto de 2021","format":false,"excerpt":"Salom\u00e3o admitiu um novo vendedor em sua loja e nos primeiros dias estava sempre acompanhando a conversa dele com os clientes para assegurar-se de que nenhuma venda fosse perdida. Em determinado momento entrou uma senhora e o vendedor, muito sol\u00edcito, apressou-se em atend\u00ea-la. De longe Salom\u00e3o percebeu que a conversa\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2021\/08\/LOJA-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2021\/08\/LOJA-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2021\/08\/LOJA-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2021\/08\/LOJA-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2021\/08\/LOJA-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":26082,"url":"https:\/\/gersonguelmann.com.br\/blog\/sexta-do-humor-e-da-cultura-judaica-vida-nova-roupa-nova\/","url_meta":{"origin":10134,"position":2},"title":"Sexta do Humor e da Cultura Judaica &#8211; Vida Nova, Roupa Nova","author":"Gerson Guelmann","date":"20 de junho de 2025","format":false,"excerpt":"Vida Nova, Roupa Nova Joshua Fishman vinha observando que, conforme envelhecia, era cada vez mais prejudicado por dores de cabe\u00e7a insuport\u00e1veis. Depois de muito sofrimento e ap\u00f3s ser encaminhado de um especialista a outro, finalmente encontrou um m\u00e9dico que disse ter identificado o problema: \u2014 A boa not\u00edcia \u00e9 que\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2025\/06\/HojePR-34-scaled.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2025\/06\/HojePR-34-scaled.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2025\/06\/HojePR-34-scaled.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2025\/06\/HojePR-34-scaled.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2025\/06\/HojePR-34-scaled.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5269,"url":"https:\/\/gersonguelmann.com.br\/blog\/minha-sogra-e-o-vendedor-de-erva\/","url_meta":{"origin":10134,"position":3},"title":"Minha Sogra e o Vendedor de Erva","author":"Gerson Guelmann","date":"6 de dezembro de 2017","format":false,"excerpt":"D\u00aa \u00c9lida, minha sogra, mora em Porto Alegre e sempre que est\u00e1 em Curitiba vamos ao Mercado Municipal. N\u00e3o sei como est\u00e1 atualmente o Mercado P\u00fablico, como eles chamam o deles, mas quando estive l\u00e1 h\u00e1 alguns anos achei-o inferior ao nosso, especialmente no aspecto de higiene. Claro que possui\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/12\/Erva.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":20436,"url":"https:\/\/gersonguelmann.com.br\/blog\/a-vinganca-do-vendedor-de-balas-contra-a-china\/","url_meta":{"origin":10134,"position":4},"title":"A Vingan\u00e7a do Vendedor de Balas Contra a China","author":"Gerson Guelmann","date":"19 de dezembro de 2020","format":false,"excerpt":"Eu lembro quando surgiram os primeiros vendedores de balas na ruas aqui em Curitiba.\u00a0Eram os sinais da crise econ\u00f4mica que infelizmente ainda persiste. Na \u00e9poca alguns vendedores procuravam grampear nos pacotinhos mensagens bem humoradas e lembro que vi uma que dizia \"ME AJUDE, QUERO MUDAR DA CASA DA MINHA SOGRA\".\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2020\/12\/BALA.jpg?fit=573%2C573&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2020\/12\/BALA.jpg?fit=573%2C573&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2020\/12\/BALA.jpg?fit=573%2C573&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":155,"url":"https:\/\/gersonguelmann.com.br\/blog\/moises-sara-e-a-loja-de-artigos-religiosos\/","url_meta":{"origin":10134,"position":5},"title":"Mois\u00e9s, Sara e a Loja de Artigos Religiosos","author":"Gerson Guelmann","date":"19 de abril de 2023","format":false,"excerpt":"Mois\u00e9s e Sara tinham uma loja de artigos religiosos judaicos h\u00e1 20 anos. Nos \u00faltimos tempos as vendas tinham ca\u00eddo muito, porque a maior parte dos judeus do bairro tinha mudado para outros lugares da cidade. Sara, que n\u00e3o escondia a preocupa\u00e7\u00e3o, um dia come\u00e7ou uma conversa com o marido:\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/06\/images3-300x169.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/posts\/10134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/comments?post=10134"}],"version-history":[{"count":0,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/posts\/10134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/media\/21800"}],"wp:attachment":[{"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/media?parent=10134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/categories?post=10134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/tags?post=10134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}