{"id":1101,"date":"2017-08-22T17:56:45","date_gmt":"2017-08-22T20:56:45","guid":{"rendered":"https:\/\/gersonguelmann.com.br\/blog\/?p=1101"},"modified":"2017-08-22T17:56:45","modified_gmt":"2017-08-22T20:56:45","slug":"memorias-da-prefeitura-de-curitiba-1","status":"publish","type":"post","link":"https:\/\/gersonguelmann.com.br\/blog\/memorias-da-prefeitura-de-curitiba-1\/","title":{"rendered":"Mem\u00f3rias da Prefeitura de Curitiba (1)"},"content":{"rendered":"<p class=\"western\"><span style=\"font-size: 14pt; color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">Em 1991, na \u00faltima gest\u00e3o <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">do Jaime Lerner \u00e0 frente da Prefeitura de Curitiba, tive o privil\u00e9gio de participar do lan\u00e7amento do programa \u2018<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"><i>C\u00e2mbio Verde\u2019<\/i><\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">.<\/span><\/span> <\/span><\/p>\n<p class=\"western\"><span style=\"font-size: 14pt; color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">O \u2018<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"><i>C<\/i><\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"><i>\u00e2mbio Verde\u2019<\/i><\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"> surgiu quando <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">houve uma supersafra de repolho na Regi\u00e3o Metropolitana de Curitiba. <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">Na ocasi\u00e3o <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">uma TV local mostrou que <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">os agricultores <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">estavam passando o arado nas planta\u00e7\u00f5es, porque os pre\u00e7os ca\u00edram tanto\u00a0<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">que n\u00e3o valia a pena colher o produto<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-size: 14pt; color: #000000;\"> <span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">Como a Prefeitura j\u00e1 <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">fazia <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">a \u201c<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">compra do lixo\u201d, troca<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">ndo <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">material recicl\u00e1vel por vale-transporte, o \u2018<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"><i>C<\/i><\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"><i>\u00e2mbio Verde\u2019<\/i><\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"> foi implantado com grande sucesso.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-size: 14pt; color: #000000;\"> <span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">A popula\u00e7\u00e3o em vulnerabilidade social passou a ter acesso a outros produtos, e o<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"> programa passou a ser um \u00f3timo instrumento de sustentabilidade ambiental e seguran\u00e7a alimentar. Felizmente os Prefeitos que vieram em seguida o mantiveram e ampliaram.\u00a0<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-size: 14pt; color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">H<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">oje o Facebook me lembrou que h<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">\u00e1 dois anos, quando <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">estava no <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"><i>Pr\u00f3 Cidadania<\/i><\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">, <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">fui entrevistado sobre o &#8216;<em>C\u00e2mbio Verde&#8217;<\/em>\u00a0 pel<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">o <\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">quadro &#8216;<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"><i>Expedi\u00e7\u00f5es Urbanas<\/i><\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">&#8216; do programa &#8216;<\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"><i>Como Ser\u00e1&#8217; <\/i><\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">da Rede Globo.<\/span><\/span><\/span><\/p>\n<p class=\"western\"><span style=\"font-size: 14pt; color: #000000;\"><a href=\"http:\/\/redeglobo.globo.com\/como-sera\/expedicoes-urbanas\/noticia\/2015\/08\/expedicoes-urbanas-mostra-o-projeto-cambio-verde-de-curitiba-pr.html\"><strong><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\"><i>Para ver o programa exibido, clique aqui<\/i><\/span><\/span><\/strong><\/a><span style=\"font-family: Tahoma, sans-serif;\"><span lang=\"pt-BR\">.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/redeglobo.globo.com\/como-sera\/expedicoes-urbanas\/noticia\/2015\/08\/expedicoes-urbanas-mostra-o-projeto-cambio-verde-de-curitiba-pr.html\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1103\" data-permalink=\"https:\/\/gersonguelmann.com.br\/blog\/memorias-da-prefeitura-de-curitiba-1\/cambio-verde\/\" data-orig-file=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/08\/C%C3%A2mbio-Verde.jpg?fit=606%2C455&amp;ssl=1\" data-orig-size=\"606,455\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"C\u00e2mbio Verde\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/08\/C%C3%A2mbio-Verde.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/08\/C%C3%A2mbio-Verde.jpg?fit=606%2C455&amp;ssl=1\" class=\"alignnone size-medium wp-image-1103\" src=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/08\/C%C3%A2mbio-Verde.jpg?resize=300%2C225&#038;ssl=1\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/08\/C%C3%A2mbio-Verde.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/08\/C%C3%A2mbio-Verde.jpg?w=606&amp;ssl=1 606w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em 1991, na \u00faltima gest\u00e3o do Jaime Lerner \u00e0 frente da Prefeitura de Curitiba, tive o privil\u00e9gio de participar do lan\u00e7amento do programa \u2018C\u00e2mbio Verde\u2019. O \u2018C\u00e2mbio Verde\u2019 surgiu quando houve uma supersafra de repolho na Regi\u00e3o Metropolitana de Curitiba. Na ocasi\u00e3o uma TV local mostrou que os agricultores estavam passando o arado nas planta\u00e7\u00f5es, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mem\u00f3rias da Prefeitura de Curitiba (1) | Blog do Guelmann<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gersonguelmann.com.br\/blog\/memorias-da-prefeitura-de-curitiba-1\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mem\u00f3rias da Prefeitura de Curitiba (1) | Blog do Guelmann\" \/>\n<meta property=\"og:description\" content=\"Em 1991, na \u00faltima gest\u00e3o do Jaime Lerner \u00e0 frente da Prefeitura de Curitiba, tive o privil\u00e9gio de participar do lan\u00e7amento do programa \u2018C\u00e2mbio Verde\u2019. 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