    {"id":19048,"date":"2019-11-01T18:25:00","date_gmt":"2019-11-01T21:25:00","guid":{"rendered":"https:\/\/gersonguelmann.com.br\/blog\/?p=19048"},"modified":"2019-11-01T18:25:00","modified_gmt":"2019-11-01T21:25:00","slug":"para-fazer-os-apreciadores-de-heineken-chorar","status":"publish","type":"post","link":"https:\/\/gersonguelmann.com.br\/blog\/para-fazer-os-apreciadores-de-heineken-chorar\/","title":{"rendered":"Para Fazer os Apreciadores de Heineken Chorar"},"content":{"rendered":"<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"19049\" data-permalink=\"https:\/\/gersonguelmann.com.br\/blog\/para-fazer-os-apreciadores-de-heineken-chorar\/heineken-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/11\/Heineken.jpeg?fit=1880%2C1253&amp;ssl=1\" data-orig-size=\"1880,1253\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Heineken\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/11\/Heineken.jpeg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/11\/Heineken.jpeg?fit=640%2C426&amp;ssl=1\" class=\"alignnone size-medium wp-image-19049\" src=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/11\/Heineken.jpeg?resize=300%2C200&#038;ssl=1\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/11\/Heineken.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/11\/Heineken.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/11\/Heineken.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/11\/Heineken.jpeg?resize=750%2C500&amp;ssl=1 750w, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/11\/Heineken.jpeg?w=1880&amp;ssl=1 1880w, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/11\/Heineken.jpeg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 18pt;\">Um v\u00eddeo muito interessante que recebi hoje mostra parte do processo de produ\u00e7\u00e3o da cerveja Heineken em uma unidade em Amsterdam (presumivelmente a matriz da empresa).<\/span><\/p>\n<p><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 18pt;\">O foco do v\u00eddeo \u00e9 a fabrica\u00e7\u00e3o das garrafas <em>long neck<\/em>, o envazamento e o controle de qualidade da impress\u00e3o do r\u00f3tulo, tudo feito sem a interfer\u00eancia humana.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 18pt;\">No canal do YouTube onde foi postado, um brincalh\u00e3o diz que quase chegou \u00e0s l\u00e1grimas. <\/span><\/p>\n<p><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 18pt;\">Isso porque as m\u00e1quinas descartam automaticamente as garrafas que apresentam qualquer defeito, por menor que seja, condenando-as ao &#8220;sacrif\u00edcio&#8221;&#8230;<\/span><\/p>\n<p><span style=\"color: #000000; font-family: georgia, palatino, serif; font-size: 18pt;\">Claro que para um apreciador da Heineken isso parece um absurdo&#8230;<\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8b7lGwSoQu0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um v\u00eddeo muito interessante que recebi hoje mostra parte do processo de produ\u00e7\u00e3o da cerveja Heineken em uma unidade em Amsterdam (presumivelmente a matriz da empresa). O foco do v\u00eddeo \u00e9 a fabrica\u00e7\u00e3o das garrafas long neck, o envazamento e o controle de qualidade da impress\u00e3o do r\u00f3tulo, tudo feito sem a interfer\u00eancia humana. No [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-19048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Para Fazer os Apreciadores de Heineken Chorar | Blog do Guelmann<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gersonguelmann.com.br\/blog\/para-fazer-os-apreciadores-de-heineken-chorar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Para Fazer os Apreciadores de Heineken Chorar | Blog do Guelmann\" \/>\n<meta property=\"og:description\" content=\"Um v\u00eddeo muito interessante que recebi hoje mostra parte do processo de produ\u00e7\u00e3o da cerveja Heineken em uma unidade em Amsterdam (presumivelmente a matriz da empresa). O foco do v\u00eddeo \u00e9 a fabrica\u00e7\u00e3o das garrafas long neck, o envazamento e o controle de qualidade da impress\u00e3o do r\u00f3tulo, tudo feito sem a interfer\u00eancia humana. 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O texto era redigido em portugu\u00eas de Portugal e, como de h\u00e1bito, fui em busca da autoria ou do lugar onde foi publicado. N\u00e3o encontrei, mas achei um texto mais\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/07\/wine-bottles.jpg?fit=841%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/07\/wine-bottles.jpg?fit=841%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/07\/wine-bottles.jpg?fit=841%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2019\/07\/wine-bottles.jpg?fit=841%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":8597,"url":"https:\/\/gersonguelmann.com.br\/blog\/lavando-os-pes-com-champanhe\/","url_meta":{"origin":19048,"position":1},"title":"Lavando os P\u00e9s com Champanhe","author":"Gerson Guelmann","date":"15 de fevereiro de 2018","format":false,"excerpt":"Essa \u00e9 para quem ainda acredita na evolu\u00e7\u00e3o do \"Homo\": - em plena 2\u00aa feira de Carnaval um milion\u00e1rio catarinense comprou 10 garrafas de champanhe\u00a0Veuve Cliquot (se for a nacional, pre\u00e7os entre R$ 250\/300 cada) e mandou um gar\u00e7om lavar seus p\u00e9s. Assim, do jeito que est\u00e1 escrito a\u00ed.\u00a0 Ah,\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/02\/Homo.jpg?fit=1200%2C1138&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/02\/Homo.jpg?fit=1200%2C1138&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/02\/Homo.jpg?fit=1200%2C1138&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/02\/Homo.jpg?fit=1200%2C1138&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/02\/Homo.jpg?fit=1200%2C1138&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7263,"url":"https:\/\/gersonguelmann.com.br\/blog\/litro-de-luz-pode-imaginar-o-que-e-isso\/","url_meta":{"origin":19048,"position":2},"title":"Litro de Luz: Pode Imaginar O Que \u00c9 Isso?","author":"Gerson Guelmann","date":"18 de janeiro de 2018","format":false,"excerpt":"J\u00e1 ouviu falar em Litro de Luz? Esse \u00e9 o nome de um ONG que opera em v\u00e1rios pa\u00edses do mundo e foi trazida para o Brasil pelo brasiliense Vitor Belota Gomes a partir do que observou em um interc\u00e2mbio feito em Nair\u00f3bi, no Qu\u00eania, quando tinha 17 anos. Veja\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/01\/litro-de-luz-5.jpg?fit=539%2C960&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/01\/litro-de-luz-5.jpg?fit=539%2C960&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/01\/litro-de-luz-5.jpg?fit=539%2C960&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":12900,"url":"https:\/\/gersonguelmann.com.br\/blog\/a-cachaca-gourmet-e-a-profissao-do-cachacier\/","url_meta":{"origin":19048,"position":3},"title":"A Cacha\u00e7a &#8216;Gourmet&#8217; e a Profiss\u00e3o do &#8216;Cachacier&#8217;","author":"Gerson Guelmann","date":"14 de maio de 2018","format":false,"excerpt":"Mat\u00e9ria publicada na revista Dinheiro Rural: A sofistica\u00e7\u00e3o dos alambiques Como as cacha\u00e7as envelhecidas em barris de madeiras nobres, entre elas o carvalho franc\u00eas, v\u00eam se tornando uma bebida nobre Leonardo Fuhrmann 08\/03\/17 - 12h09 - Atualizado em 10\/05\/18 - 19h44 Uma\u00a0cacha\u00e7a, cujo valor da garrafa supera R$ 2 mil,\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/05\/1-4.jpg?fit=1024%2C576&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/05\/1-4.jpg?fit=1024%2C576&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/05\/1-4.jpg?fit=1024%2C576&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2018\/05\/1-4.jpg?fit=1024%2C576&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4620,"url":"https:\/\/gersonguelmann.com.br\/blog\/inteligencia-salvando-vidas\/","url_meta":{"origin":19048,"position":4},"title":"Intelig\u00eancia Salvando Vidas","author":"Gerson Guelmann","date":"18 de novembro de 2017","format":false,"excerpt":"O assunto bebidas & tr\u00e2nsito \u00e9 recorrente aqui no Blog. A \u00faltima postagem sobre isso foi h\u00e1 poucos dias, em 13\/11. Agora recebi o v\u00eddeo que a Heineken fez para o recente GP Brasil de F\u00f3rmula I, que foi realizado dia 12. Como todos os comerciais da Heineken, \u00e9 sensacional.\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/11\/Heineken.jpg?fit=921%2C340&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/11\/Heineken.jpg?fit=921%2C340&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/11\/Heineken.jpg?fit=921%2C340&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2017\/11\/Heineken.jpg?fit=921%2C340&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":10341,"url":"https:\/\/gersonguelmann.com.br\/blog\/um-whatsapp-que-chegou-132-anos-depois\/","url_meta":{"origin":19048,"position":5},"title":"Um WhatsApp Que Chegou 132 Anos Depois","author":"Gerson Guelmann","date":"19 de janeiro de 2026","format":false,"excerpt":"Imagem gerada por I.A. Todos n\u00f3s estamos acostumados \u00e0 instantaneidade das mensagens por celular, especialmente WhatsApp, n\u00e3o? Elas atravessam o mundo, cruzam oceanos, montanhas e fronteiras em segundos.\u00a0 Mas j\u00e1 imaginou estar caminhando pela praia e encontrar uma garrafa com uma mensagem dentro, como nas hist\u00f3rias que a gente leu\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/gersonguelmann.com.br\/blog\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2026\/01\/HojePR-5.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2026\/01\/HojePR-5.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2026\/01\/HojePR-5.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2026\/01\/HojePR-5.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/gersonguelmann.com.br\/blog\/wp-content\/uploads\/2026\/01\/HojePR-5.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/posts\/19048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/comments?post=19048"}],"version-history":[{"count":0,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/posts\/19048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/media\/19049"}],"wp:attachment":[{"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/media?parent=19048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/categories?post=19048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gersonguelmann.com.br\/blog\/wp-json\/wp\/v2\/tags?post=19048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}